Job Description
DESCRIPTION
Amazon North American Stores Marketing is seeking a highly creative and entrepreneurial copywriter to join the retail Marketing team to support retail merchandising and marketing programs. In this role, you will write and edit copy for multiple creative activations with a focus on e-commerce merchandising and digital marketing. This is a unique opportunity to join a dynamic organization focused on improving the shopping experience for customers. A successful candidate has a strong understanding crisp and concise benefit-driven messaging for retail, the role of editorial content in the retail journey, and possesses the ability to work independently and collaborate across multiple teams to achieve organizational goals. They are able work at the program level, by using style guides and experimentation to develop and refine messaging strategies, and at the project level, by using their creative skills to optimize content for each individual campaign or placement. They are a self-starter, comfortable with an ever-changing working environment, and are able to iterate quickly while paying careful attention to every detail and solving problems independently.
Key job responsibilities
Key job responsibilities include: Developing messaging campaigns across marketing channels including traffic driving assets, as well as crafting short-and long-form copy at the product, collection, and brand levels for digital marketing content. Collaborating with editors and designers to create cohesive merchandising stories for customers. Collaborating with marketing managers to strategize on a messaging hierarchy that can be pulled through all campaign assets, and performing experiments to optimize messaging. Contributing to brand and seasonal style guides. Thoroughly proofreading content through various stages of presentation and production. Writing and editing for related retail marketing needs as required, including advertising, presentations, etc.
About the team
The Amazon North America Creative team is a multidisciplinary team, comprising creative directors, art directors, producers, visual designers, copywriters, stylists, and more. Our diverse group brings expertise in video, print, branding, and styling, with backgrounds spanning retail, tech, print and digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. Each day feels a little bit different on this team, as we create content for an exciting array of new brands, products, experiences, and features. In addition to highlighting premium brands, most loved, private labels, seasonal events and cultural moments, we also want to create a cohesive brand across all events whether on Amazon.com property or in paid media.
BASIC QUALIFICATIONS
- 5+ years of copywriting at advertising agencies and/or in-house creative departments. - Must have an online portfolio URL in your resume - demonstrating big, campaign thinking that can extend into any medium. - Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience.
Job Tags
Full time, Temporary work, Seasonal work,